Friction is the first single to be released by Adam Tyler and it's catchy beyond belief. Adam was wants to create a distinct look for himself and we worked hard to ensure the balance of reality and fiction came across through this video.
The whole team worked closely to ensure we captured footage for Dan Shipton's, the director, vision. Nawathip assisted me to ensure Adam, his crew of dancers, and leading lady, Ashley looked totally over-dressed for a day out in the desert while Stixx put them through their paces with a slick routine.
Give me more arms!
Monday, October 18, 2010
Nike : Bridge Runners shoot
Earlier this year I worked with photographer Tim Barber and Creative Director Tom Phillips from Exposure USA to create a series of photographs centered around a running group in New York called the Bridge Runners. As the name suggests the group focus their training around the metal structures that lead us to and from Manhattan and also present some a wonderfully graphic setting.
The images were used on Nike's website and as media facing tools.
It was a couple of early starts and late finishes in the cold April air but these photographs really capture the energy and dedication the runners have to their lifestyle. Work hard, play hard, run hard.
The images were used on Nike's website and as media facing tools.
It was a couple of early starts and late finishes in the cold April air but these photographs really capture the energy and dedication the runners have to their lifestyle. Work hard, play hard, run hard.
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