Friction is the first single to be released by Adam Tyler and it's catchy beyond belief. Adam was wants to create a distinct look for himself and we worked hard to ensure the balance of reality and fiction came across through this video.
The whole team worked closely to ensure we captured footage for Dan Shipton's, the director, vision. Nawathip assisted me to ensure Adam, his crew of dancers, and leading lady, Ashley looked totally over-dressed for a day out in the desert while Stixx put them through their paces with a slick routine.
Give me more arms!
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