Or so I thought until I discovered the +J line at Uniqlo last year. Pure is not boring. It's clean, it's simple, it's detailed, it's amazing to wear and it's made me re-think my preconceptions about names and brands working together. Like most things, when it's done well you won't tire of it and when it's clothing designed by the doyenne of minimalism, it will never go out of fashion.
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