Fresh as a daisy!

I first met Erdem Moralioglu in Paris in 2005 at a show that was being held under The Ritz, a sort of trade show for some younger high fashion brands that weren't showing on the runway.

Needless to say I was captivated by his whimsical romantic take on modern womenswear. His style has something of an old world feel but the fabrics and the cut are pure 21st century. Erdem's silhouettes range from high throated Victoriana, voluminous 60s forms to the most naive baby-doll dresses and they look so fresh. The man himself is also a lovely guy, genuine and quietly confident.

Some highlights from his spring/summer 2011 show that inspire thoughts of those balmy evenings with the scent of jasmine on the air and the smell of a freshly watered lawn. Bliss!