The last resort

Once upon a time, many many years ago (maybe 2007), Resort, or "Pre-Fall" was a collection that no-one really knew, or particularly cared about. Not outside fashion buyers and PRs and so on.

Then things changed (thanks to the internet) and people realized that everyone is shopping all of the time, the world over, and people travel all of the time, the world over and always need new fresh looks to wear and Resort became a larger concern and brands started doing presentations and shows and so it seemed that time sped up just a little bit more.

Of course someone is getting very rich from churning out countless items of "new" clothing but isn't it just another step in the path of the world looking the same? Within the constraints of a brand I'm sure designers are doing what they can to really create something apart from the rest but I imagine the pressure is relentless.

Tomas Maier for Bottega Veneta used the idea of bleach and its effect on clothes when washed as a starting point and the idea that no two are ever the same. Of course this is no tie-dye-fest but subtle dying at the highest end of the consumer scale but still an interesting concept in a homogenous world.