The Power of Advertising

I shop a lot for my work.  I spend a lot of time looking at images, and magazines, I still pay attention to which models are in which campaigns.  I just opened my newly delivered Vogue and flicked through the Kendall Jenner annex.. Oh brother.

It's like if they show us something or someone a lot we'll gradually grow to like it.  Even if we don't want to it just sort of wears us down until we submit and accept and like.  Because being liked is everything..

Sometimes I'll leaf through pages and see whether I like something based on how it actually looks rather than the brand or designer who made it and I'll question my taste if I like something by say, Michael Kors or Tory Burch. These are labels that don't speak to me, with their "You're An International Hair And Lifestyle Michael Kors Woman" or "So You Wannabe Upper East Side Like Tory Burch" language.

Sometimes I wonder whether I just end up liking the stuff on the pages because that brand's hand-writing is everywhere so you end up feeling comfortable with it - whether you want to or not.

I suppose the thing in this age of Brand Power is not to accept, to keep looking around, look elsewhere, look up, look at art, look at nature, read, think, meditate and try to escape the all prevailing screen. It's a challenge. Think on.