His fearless use of florals goes boldly where this wonderfully eccentric department store has never been before and it just works. Saturated colours, check; acid brights, check; floral prints, check; faceless model trapped in a box, check... Everyone wins! It's a little bit subversive but in a friendly accessible way. All so very British.
Of course that's not to say that an all in one spandex morph suit is going to work for everybody but one tote fits all.
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